Google Ads, Content strategy and SEO for lead generation, and Retention Review

As growth marketers, we need to find growth channels and found out about the new ways to grow our businesses. There is a lot of new growth channel that we as a marketer we can use them to grow businesses, reach new people and drive more revenue to our startups and scaleups. Google Ads and SEO are some of the best growth channels that your business can use to find more customers and technically make more money. Google ads will help you to target some specific keywords and queries on the Google search engine and in this way attract more people than ever to your website. This is will help you to establish ourselves as a great option in the market. On the other hand, in SEO you don’t need to pay a lot of money for ads. But you must consider that SEO is a long-term investment and of course it’ll drive revenue and leads in the short term, but the real valuation of the SEO channel is required a long-term mindset. Actually, by creating content you can build long-term relationships with your customer and in this way build trust. And you are right…the key to effective marketing and growing business is building trust with your customer. The sooner you do that, the faster your business will grow. That’s exactly why constantly creating content is so much important and can play a major role in your success.

If you followed my article so far, you know I’m every week after watching courses on CXL, I write here what did I learned so far. Actually, it was 2 months ago I accepted into the scholarship program in CXL and I’m now going to be a certified growth marketer. To be honest, they put together a great course about growth marketing that you can enroll in it and learn everything you need to become a growth marketing specialist. So, let’s don’t waste too much time, and let’s dig into the real deal. Let’s start with Google ads.

Google Ads

Google ads will allow you with targeting specific keywords to appear as a #1 search result on the Google search result page. In this way, you can reach more people and drive more leads to your website. But one of the first things that I learned in these lessons is you should always focus when you dealing with google ads. There are a lot of keywords and questions that you can select to rank for them. But you need to focus on things that your target audience really looking for. You don’t want to waste your money and that’s why you should say no many keywords and just focus on things that grow your business. Also, like any other thing simplicity is the key and you can with simple google ads with a great copy you can drive a lot of traffic to your website. Another important thing is optimisation is the big thing in the process and will help you to improve your campaign with every ad and drive much more traffic than before to your website. So, if you want to get real results from google ads, you should always test and learning. As a growth marketer, you should have let’s test it mentality. Don’t seek for hitting a home run with your first campaign, look for improvement. Also, don’t forget to before running any ads on Google platforms, do your homework. Like any other thing in marketing and maybe real life, research plays a major role in the success of your campaign and can be a defining moment for you as a marketer. ‌But never forget to have patience when you dealing with google ads. Bear in mind, it takes time for your ad to prove itself. So, make sure you giving ads a relatively good time, before making any deictions.

Content strategy and SEO for lead generation

Content marketing is one of the best ways to grow your business. Actually SEO is one of the highest ROI growth channels. So, if you want to build trust with your customer and make them feel values, creating content consistently is one of the best ways to drive revenue for your startup or your business. But first things first. You need to show what’s the mission of your blog. This is how you can define the strategy of your content marketing. Research in content marketing plays a key role and this is a crucial step in creating great content that can be one of the top 10 search results on google. So, make sure you're dedicating a good time for your researching phase. For example, one of the best ways for researching what to write is answering people’s questions. You can found the question people asking on Reddit or using social listening tools. Also, you must aim for creating original content. Because in this way you can earn credibility in the market and become an authority in your field. Also, your content should be also optimized for social media. Using unique visuals and videos will help you to increase traffic to the website and engagement of your customers. One of the greatest things that I learned so far is making people feel something. Have a strong opinion and make people's values with a great content. This is how you can turn visitors into customer and them turn them into advocates.


The first thing you need to know is retention is the key to sustainable growth. And this one of the underrated growth channels. Actually many businesses all the time thinking about customer acquisition, but they don’t know that retention is a greater force for growing business than acquisition channels. And also retention is much more affordable compared to finding new users. To be honest, retention cost less and is much faster. If you want to build a long-lasting business and not a trend, you should know that your CAC shouldn’t exceed LTV. This is where retention enters the game. You should delight people and provide a great customer experience to increase the lifetime value of your customers.




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Ali Eskandari

Ali Eskandari

No Paradox. No Progress.

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