Maximizing audiences for your PPC campaigns, SEO driven editorial calendar, and LinkedIn advertising Review
Today’s we as growth marketing have a lot of channels to find new customers, increase revenue and grow our business. PPC, SEO, and LinkedIn are just a small part of the growth marketing that these tools will help us to find our ideal customers. The most important thing when you dealing with PPC, SEO, and LinkedIn is you should deeply understand the function and fundamentals of these channels in order to make a positive impact on your business.
As you know I around 2 months ago accepted into the scholarship program at CXL and from that moment I started writing weekly for you to together learn more about different parts of growth marketing. By the way, I have to say the CXL growth marketing mini degree is the greatest course that you can get and become a professional growth marketer. So, if you want to kickstart your new career or level up your marketing knowledge goes check them out.
In this week I learn about PPC, SEO, and also LinkedIn (By the way it’s one of my favorite social media). I have learned how to create an SEO editorial calendar, how to create advertising on LinkedIn, and also how to maximizing audiences for my PPC campaign.
Let’s get started. Shall we?
Maximizing audiences for your PPC campaigns
Before even you started with your PPC campaign you should know who exactly is the customer. Asking questions to gather data and knowledge about the target audience and ideal customer is should be your #1 priority when you dealing with a PPC campaign. In this step, you can also ask stakeholders to gather a good understanding of the customers. Also digging into quantitive data is one of the best things you can do as a growth marketer who wants to kickstart a PPC campaign. You can use Google Analytics to know more about their interest, age, and overall behaviors. Also, one of the greatest things that I learned in this course was always using Google analytics to search for what people looking for in your website. Also, Facebook is a great tool to know more about your customer and research them. Like anything about marketing, you’d always do your homework and do user research.
One of the ways that you can use for getting insight from your customer is by running campaigns for 30, 60, and 90 days. In this way, you can reach more people and gather more data to level up your understanding of what people looking for. Because you know in PPC you should look for things that your target audience and ideal customers looking for. So, you can with this approach you can increase the effectiveness of your PPC campaign.
Also, never forget to use google tag manager to track events and in this way, you can gather more data about your customers. So, optimization will be easier and you can have a much better campaign.
The thing about PPC is you always should learn about your customer. That’s why you should try to run different campaigns and also do your research constantly. Your information about the customer should always be updated and only with this approach, you can deliver high results.
By the way, never forget to always learn and research. This is the most important thing when you dealing with a PPC campaign.
SEO driven editorial calendar
Search engine optimization is one of the greatest growth channels for businesses and can you help you to reach new customers, educate people and convince them to buy your products and services. By using an SEO-driven editorial calendar you can hit your goals and deliver a high ROI for your marketing.
One of the first things that I learned in this course is you should find questions that people have. Like always in marketing, you should do your research to have good knowledge from your target audience. Then you can start writing your articles. For finding user’s questions you can use tools like Buzzsomo. Also, with a simple search on Google, you can find a lot of customers and even you can go further and ask your loyal customer what questions they have that they didn’t found its answer on the internet and put that idea on your calendar.
Also, you can use tools like MOZ to find ideas to write content. By the way, remember you don’t have to choose a topic that has thousands of traffic every month. You can start with 10–100 visitors per month. Most importantly, the quality of your articles and the value of your content is matter most. So, be curious and experiment with the different topics with low and high volume.
Bear in mind, start your content with attention-grabbing sentences, and in this way, you can convince people to read the rest of your articles. Creating great content can delight your customer, educate them and increase your revenue. Also, you must consider don’t just for search engines, don’t just deep dive in tools and drown in the. Take your time to talk with customers to have a better understanding of your target audience.
LinkedIn advertising
Linkedin is a great place for growing your business and with its advisement platform, you can even reach the top CEOs in the world. Actually, people on linked in the business mindset and that’s why to makes LinkedIn so great place for businesses to hit their business goals, increase the revnuve and create relationships. But you must consider that advertising on LinkedIn is not that cheap and actually is one of the most expensive forms of advertising.
But also bear in mind LinkedIn has its own downsides. For example, tracking is poor. So in this way you cannot have a good understanding of what exactly happening. So don’t expect to have control and tracking features like Facebook or Google.
One of the most important skills in LinkedIn advertising is you should learn to exclude demographics, companies, and people from your campaign and in this way build a relevant campaign.
