YouTube ads, Technical SEO, Data-driven influencer marketing Review
For growth marketers, there is a numerous growth channel which they can use to grow businesses. But one of the best channels that you can use to engage your audience and also build your community is YouTube ads. Also, SEO is could be one of the best ways to reach new people and build long-term relationships. Don’t forget using influencer marketing is also can help you to grow your business and also build your brands. As you know I’m a couple of pf weeks ago enrolled in the CXL growth marketing mini degree where I learn a lot about how growth marketers can work with different channels and use different expertise to grow their businesses. I highly recommend, if you want to learn more about growth marketing, without any doubt you should check them out. CXL provides one of the best courses in digital marketing. From Facebook ads to Technical SEO. CXL has everything you need.
From 10 weeks ago I started writing a series of reviews about everything that I learned. This week I come across 3 courses. YouTube ads, Technical SEO, and Data-driven influencer marketing. These are great ways to reach new and potential customers and will help you to create great customer experiences.
Do you want to know more about YouTube, SEO, and also influencer marketing, so let’s get started.
As you know video marketing is becoming more and more important between businesses. This type of content is engaging and entertaining. So, it’s a great way to grow your business and reach out to new customers. YouTube ads will help you to do so. Did you ever watch a youtube video? So you probably already know what’s is the ad on YouTube. You can have your ads in the middle, beginning, and also end of the video. But it’s not that easy.
The first things that I learned in this course were people go to YouTube to do 3 things:
- To Do
- To Learn
- TO Buy
Actually, YouTube is the second biggest search engine in the world. So, it’s important first to know your customer and then creating ads based on what you know about your customers. So, like anything in marketing, first, do your homework and research. This is how you can create an effective YouTube ad.
For example one of the best first steps in creating compelling YouTube ads is you should know what’s the goal of your customers. What are their pain points? And then you should try to speak with their language and explain the pain point and next provide a solution for their problems.
You have actually 5 seconds to get the attention of people and then after 5 seconds you should start talking about pain points, educate people and then provide a call-to-action.
In your YouTube ads, you should aim for 90 seconds. This is when you can have been more effective and get the attention of your customers.
Remember if you’re selling a new service or product or do you want to grow your business, YouTube will help you to get there if you know how to create videos that are entertaining, engaging, and educational.
Technical SEO is will help you to with dealing and optimizing the websites and codes provide better experience for people and build a website that is optimized for search engines.
But you don’t have to do technical SEO every day. You should do a comprehensive review every season. This is how you can find the issues fast and before running your website.
Also, another great piece of advice I get in this course is to choose your domain based on your business. So, for example, if your business is an organization, you can use the .org domain. But for example, if you're a web design agency you can use the .design domain.
How we do Technical SEO? You can use a number of different tools like screaming frog that will help you to identify issues and then start fixing them. This problem could be in the infrastructure of your website and it holding you back from ranking better in SEO and providing a great experience for your customer.
The most important thing in technical SEO is you should do it consistently and it’s not a one-time setup and then let it go. You should continuously review your website and looking for issues. Actually, this is how you can be better at SEO and rank easier.
So, if SEO is a big growth channel for you and it’s your business focus, thus without any doubt invest in technical SEO to level up your marketing game.
Data-driven influencer marketing
Influencer marketing becomes more and more important. The rise of social media enables everyone from their home to become a brand and influencers. You can find influencers everywhere. From LinkedIn to Twitter. They are constantly talking about different topics and sometimes promoting a business. This when you can use this growth channel to grow your business and reach new people.
But the most important thing is relevance. How much that or this influencer is relevant to your audience and your brand. Keep in mind, an influencer could actually break or make your business. So, choose carefully.
Also, you should also just provide a guideline not a rule for influencers. This way, they have the freedom to use their creativity to promote you better.
Another important thing is you should all the time telling a consistent story over and over again on all of the channels. From social media to your blog. From influner marekting to your emails. This is when you can be effective.
Also, influencer marketing is not just about promoting your products and services, you should also aim for entertaining your target audience.
Like always in the business, keep in mind your business and also your marketing objectives. Ask yourself, what do you want to achieve? Also, other questions can be useful. For example ask yourself, how much that influencer is creative?